For a start-up, a well-designed website and strategic SEO bring the large portion of bread-and-butter. It is not too tough to get a great SEO strategy for your business website. Following the below mentioned tips will help you get some solutions.
1. Optimized Title, URL and Description
Use a relevant title for your site; having a catchy title for site will make the job half-done easily. Make site-name meaningful and at the same time it must be unique and available.
Design URL in such a way that it can avoid issues regarding the use of symbols and canonical URL; Moreover, the URL has to be well formatted.
Most importantly, site description has to be clear and easily comprehensive to the viewers.
These features will give the website a better ranking over time.
2. Appropriate Keywords
Producing easy and from-the-mouth keywords works like magic in SEO. You should also take care of the fact that using smart and interesting keyword will do no good to you unless you put them in relevant content. Search engines are smart to analyze this keyword usage
3. Start a Blog and Contribute
Owning a dedicated blog for your business website is one of the most effective ways to get a good amount of traffic. But do not beef-it-up with junks; put well-researched contents. Try to contribute good quality informative articles on day-to-day problems faced by common people.
The basic purpose of hosting a blog is communicating with your targeted audience. Therefore, a blog works like a bridge between you and your readers. Request your readers to leave unbiased remarks and reviews for the blogs and individual articles. All the search engines like blogs with a large number of organic reviews and comments.
Clear and appropriate communication will keep your audience happy and will bring more future business. The content in your website must be fresh, new and regularly updated. Old and outdated content will drive the traffic away and result in lack of online presence.
4. Reduce Page Loading Time
Improve the page loading time; keeping it lower will make the viewers comfortable and hence it will bring traffic to the site. Page speed has a major and significant role for SEO. Speedy page results into generating more conversation and it brings more crowds to the site and thus it helps in getting a good ranking in search engines.
5. Administer Google Authorship
Use schema.org to create Google authorship and attach site content with Google+; by using these tools, Google’s trust on the site can be proven.
6. List Your Website in Google and Bing
Register your website with popular search engines like Google, Bing, Yahoo and others. Yes, Google does not have the monopoly now! If the site get higher ranking in all the search engines, naturally the site will be viewed by many people and it will bring more traffic.
While registering, if few points like number of index page, number of incoming link, crawl issues, search queries can be monitored then it will help in bringing higher rank in Search Engine.
7. Social Bookmarking for Traffic Boost
Once the website is ready to rock the web, you should primarily focus on bringing more traffic every day. Social bookmarking is one of the fundamental steps in achieving this challenge. The effect of social bookmark can last for longer times.
8. Go for SMO Wisely
SMO (Social Media Optimization) is a new avenue in digital marketing. So, for promoting your site, proper use of popular social networks like Facebook, Twitter, LinkedIn, and Pinterest can be useful.
9. Get Back links from Various Directories
Inbound links hold very crucial role in SEO. So, submitting website to various submission directories can get you a lot of back links. However, not all the links are useful and may pose a negative impact as in Black Hat SEO. Therefore, submitting to proper and legitimate directories is a must and you should be careful in this job.