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Sunday, March 1st, 2015
A good website title with strong appeal owns the crown of your business. If it is really good, you will flourish or else it is simply a disaster. However, most of the small business owners and startups do not take this seriously. The result is disappointing as most of them fail to attract the desired traffic to their site. The solution to this problem, however, is simple, you should come up with a website title that sounds convincing. Here is the workaround that will help you deal with the dilemmas in selecting a proper title for your business website.
Title is the most essential piece of your site on the grounds that it is the first thing that web crawlers see when they go to your site. So it is the first piece of your site that ought to be taken a gander at and streamlined. Google pays a considerable measure of considerations to titles. At the point when ‘Googlebot’ goes to your site, it tries to figure out what your site speaks the truth and when a decent and educational title acquaints your site with Google, it will give a considerable measure of credit to your site and realizes that this site is planned professionally and painstakingly. So your title ought to present your site legitimately. However, this is not all of the things that you ought to consider when you need to create titles for your website.
Same name for domain and website
Your website name should be exactly the same as your domain name. This will help the visitors to remember only one name for your business. Separate names for domain and website are not advisable because people tend to forget two or more things about a business. One name for both the domain and your official company website works like a key for the customers to unlock and enter into your world of business. You should avail this chance to your customers. When you think about a strong and powerful title for your website, you should always think about making things easier for your customers.
Shorter title is better
Go for shorter and compact titles for your website. The shorter and catchier the title will be the less chances of creating confusions on the minds of your visitors. A short title always comes first in the search engine suggestion when people look for similar websites. Therefore, you must be cautious about the length of the title when deciding the same for your company. Some people still believe in myths like clever spelling of words, adding symbol etc will help them keep their website in a dominating position. This is not at all true. You should not believe in such myths otherwise you will ruin all the future possibilities.
Give a branding-friendly title
A website title should complement branding. If your website title is too long or absurd it becomes really challenging to make a creatively appealing logo out of it. A business without a logo is like a table without a nameplate. A logo keeps your business alive in the minds of your customers. Therefore, it is necessary that you must think of a website title which is neat, clean and branding-friendly. A smart, relevant, and short title for your website decides the ultimate fate of your business as it involves building a trusted brand out of it.
Explore what others are thinking
A smart and catchy website title does not come handy unless you research passionately. You should know how your competitors are thinking about this and what have they done to make their website titles catchy and popular. Now, that you know how smart and stupid your competitors are, you need to come up with a title which is refreshing and sets you apart from the competitions. However, you must be careful that the title should never set you apart from your business in terms of relevance and applicability.