Starbucks Corporation is going to open a 20,000 square ft stretched Roastery store at Meatpacking District in New York. The New York city already has 220 Starbucks counters. But this store at 61 Ninth Ave., near Chelsea Market, will be the largest store among all the Starbucks stores in the world.
This Roastery will really become more than a coffee shop or a huge cafe. This second idea was launched by Starbucks in its hometown 2 years ago. Practically the span of a Barnes and Noble, the Roastery will showcase the specialty of broiling and preparing coffee, highlighting coffees around the globe. Simultaneously, it will be a place for learning about coffee for the customers, just like they learn about wine to a wine merchant. The ‘Starbucks Reserve Roastery and Tasting Room’ will be opened in the year 2018. The Seattle Roastery goes about as a spot where Starbucks’ fancier upscale and select Reserve coffee lines are fermented.
The Chairman and CEO of Starbucks, Howard Schultz told in a statement that their ‘Seattle Roastery’ experience ushered a new thing which had never been done by any company. Surpassing the level of cafe, it has remodelled a retail environment into the best retail experience of any kind. He also told that he wants to achieve something bigger especially in New York, because he was grown up there and has a huge passion for the city. The Roastery will be located near Google’s New York offices, near a huge Apple store and High Line park so that a steady flow of prosperous customers be available.
With this news as spreading up, Starbucks hopes to create its business momentum. In this financial year, worldwide approximate sales of Starbucks rose 7%, with expansions in every region, while the total revenue rose up to 17% which is a record of $19.2 billion. What’s more, the organization is challenging an undeniably forceful Dunkin’ Donuts. Schultz has made it clear that Starbucks’ triumph will rely upon the advancement and making his stores more than simply average retail stores.