Earlier I have discussed about “7 useful tips for Logo Design” which may be helpful to the beginners as well as professionals in the field of logo design. It is a fact that designing has been changing gradually years after years. So, the designers will always have to be open minded to learn new concepts.
Today I will discuss about the modern trend for branding or company logo:
(i) Before starting the design, we have to chalk out answers for four prime questions – i.e. ‘what’ ‘where’ ‘why’ and ‘whom’?
Starting with ‘what’ – What is the name of the company? What are the products or services the company deal with? What are the uses of the products or services? What is the focus of the company? What are the specific colours the company want to focus with? etc.
These are the natural questions that will automatically come to a designer’s mind.
Then ‘where’ – A designer will have to know the location of the company where the brand is to be launched; that means the country and geographical position of the area in which the company is going to work.
Then comes the word ‘why’. You can make questions like – why the company is creating the brand or, creating new logo? As in the case that the company has its existing brand & logo, but it wants to revamp it. Then the question comes here – why the company is willing to revamp the logo? Revamping can be on various types of designs, but we are focusing logo here in this article.
Your next word for question is ‘whom’. It may be like – For whom the company is creating the brand? A designer must know about the target people (target audience) for which the company is preparing its product or service.
Once you know the answers of the 4 ‘w’, it will be easier for you to know about the company and its purposes.
(ii) Now, this is time to get inspired. Research on various designs and ideas, logos of other competitor companies, other brands etc. Extensive research is now possible to search through google’s search engine.
(iii) Pen down your ideas to give your visualization a shape. Create a storyboard or concept for branding. You can create multiple ideas.
(iv) Show your drawn ideas or concepts to others – to your team mates, team leader, project manager etc. and receive feedback from them. If possible get voted for your specific ideas and select from them.
(v) You have to start your design after receiving the feedback/vote. Concentrate on the ideas selected by majority people.
(vi) It’s all about numbers. You can sketch as much as you can within a specific time format with your various creative concepts. But, remember that 1 or 2 will be selected from them to proceed to the next step.
(vii) Select the compatible type-face to match with your concept. You have to research on this too.
(viii) Develop your logo gradually using the software with which you are comfortable enough. Otherwise, it will be wastage of time from the allocated time you are being provided by your project manager.
(ix) Find the right colours and build your logo, also you can use shades of it. Its recommended not to use more than 3 colors in a logo. Too much of colors may divert focus of the company.
(x) Finally, present your logo with nice get ups. Presentation is always been an important part of branding. You can present your creative art in such a way that your potential client would like to see their launched project.
A logo may be used for web media or print media. So, a designer should keep in mind the final output of the logo. (For an example – if your potential client wants to have a logo for his electronic brand, it should be presented on electronic gadgets.)
These are some basic tips for branding/logo designing. Hope, it will be helpful for designers.